The Bonita House Foundation carries forward the mission of the Bonita Family: to spread freedom and happiness across the world. Our approach is entrepreneurial at its core. We believe that operating on a for-profit basis is the most effective way to maximize efficiency, impact, and long-term sustainability. Each business and initiative we operate fits within this broader mission-driven strategy.
Why for-profit? Because every purchase is a deliberate choice. When someone commits their hard-earned income to a product or service, it is a clear sign that it meets real needs and ranks among their true priorities. This discipline ensures that what we create is both valued and impactful. It also guarantees independence: we are self-funded, focused, and free from the compromises that often come with donor-driven agendas.
Our vision is unapologetically Christian, grounded firmly in biblical truths, yet expressed in a practical and inclusive way. We serve communities without compromising Scripture, following the example of Jesus Christ, who shared meals and life with both believers and non-believers. Like the apostle Paul, who became “a servant to all” in order to reach many (1 Corinthians 9:21), we seek to serve people in their diversity. Our businesses may seem unconventional to some observers, but they are united by one goal: to provide authentic pathways to freedom, dignity, and—ultimately—salvation.
For though I was free from all men, I made myself a servant to all, so that more might have salvation... I do all things for the cause of the good news so that I may have a part in it., 1 Corinthians 9:21, Bible in Basic English
We summarize our mission in a threefold strategy:
- Enlightening: proposing paradigms and lifestyles that bring freedom and happiness;
- Inspiring: providing tools, products, and services that enable others to live quality lives;
- Caring: ensuring the health, freedom, and wellbeing of all, while pointing toward a clear path of hope and salvation.
Our businesses operate professionally and neutrally, yet the Bonita brand and lifestyle embody the values that guide us. This balance allows us to avoid religious activism in commerce while glorifying God through practical impact.
We uphold a freewill-centered vision of Christianity: not imposing rules, but inspiring through example, service, and real-world solutions. Every small step—every time someone embraces even one aspect of the Christian message—is considered a major victory. In this way, we extend God’s love and freedom as widely as possible without compromising on biblical fundamentals.
The Bonita House Foundation is therefore more than a steward of family strategy: it is a platform for service. We build and operate businesses that welcome all communities across cultures and lifestyles, demonstrating humility and Christian love. Intolerance and dogmatism limit insight, but service, grounded in faith, multiplies it.